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Shane's Portfolio
Have got the opportunity to work with some great companies and people to perfect my approach to website building. Each project is different and I have learned the most important thing is to try leave a happy customer and I hope I did that.
I’ve also come to realize that a website is never really finished. I could spend hours fine tuning websites, learning different things and applying things. That is why I have https://pm-training.net which has been updated with 4 or 5 theme builders and not even sure how many plugins. That is my SEO playground and it currently gets 20k+ visitors per month with no paid ads.
I’m most proud of building a website that launched my brother’s kitchen fitting business which was based off keyword research which I explain here. Some of the bigger website projects I have worked on are:
Before: PipeCo had a 7-page website only displaying pipe lengths and link to their other site. The initial idea was to do a quick uplift of the site making, it more corporate around the group.
Discovery: The website was ranking for their brand name “pipeco” and got a large amount of SEO traffic looking to purchase specific pipes and pipe supplies.
After: Built a Woo-commerce website for them based on customer needs so actually purchasing pipes and irrigation equipment. Listed over 5000 products and has been a highly successful website.
Before: Kilmore that a 4-page website and I remember struggling to understand what they did. Specialist in quality as a heading and safety seemed to be very important.
Discovery: A wealth of pictures from projects and a professional looking proposal outlining their services clearly
After: A slick new website focused on user needs exhibiting their portfolio of work. Also, ran an email and adwords campaign which filled their order book for the year within 3 weeks (see below).
Before: Juvo had spent a lot of money on a fancy website which kind of looked great from a cosmetic perspective but not from a usability perspective.
Discovery: They had fantastic brochures and video content not being used on the website. No SEO had been done so for such a unique niche and brand it still didn’t appear on search results.
After: Took the brochure and all the video content and categorised it on an eCommerce website that instead of accepting purchases requested quotes. Also, ran very successful SEO & email campaigns.