My Story -

Who is Shane Drumm

Agile Practitioner, Marketingtech Nerd, Growth Hacker, Project Manager, Data Centred

Travel Enthusiastic, Vagabonder, Experimenter, Cyclist, Triathlete, Liverpool Supporter

Family Orientated, Long Term Boyfriend, Generally Easy Going but very Motivated to Succeed!

Who is Shane Drumm

Hey, I'm Shane and I'm from a small town called in North Cork in the south of Ireland. I've had a passion from product management from an early age; creating a logo for my parents company in paint and later on their website. Started working at age of 11 in family cleaning company, where I learnt first hand about sales and customer service.

Was first from my family to get a Honours Degree where I achieved honours in Computer Science and then proceeded to complete a Masters in Media Design. After college started out my career working in Paddy Power online marketing department as technology BA and progressed to Product Manager within 3 years.

Then I moved on to pursue a career in project management and acquired my PMP, PMI-Agile Certified Practitioner & Scrum Master qualifications while working for Dimension Data a Fortune 500 Technology Company. In 2016, I decided to leave my comfort zone and go travelling while freelancing building websites and digital marketing.

SaaS Product Management

After travelling Asia with my partner we settled in Perth, Australia where we had a few friends living already. For the first 2 years I contracted for a variety of companies as a marketing manager/website builder/growth hacker. Worked under my own company which enabled me to sponsor myself and get the two of us Australian Permanent Residency.

Getting Permanent Residency opened up new opportunities and one of them was working as a Product Owner with Vix Technology on their new SaaS product which was too good of an opportunity to pass. Currently managing a multi-location Scrum team and product roadmap as we prepare to launch.

As entrepreneurship and hard work ethic was driven into me from an early age, working fuilltime hasn't stopped me from freelancing and working on new exciting opportunities as my past time at weekends, mornings & evenings. Current projects include launching an Amazon FBA store and helping a select few local business with their online presence smartly and effectively.

I'm always looking for new opportunities, so please reach out if you think you have one!

My Skillset

Onsite SEO

At the start when I had no budget SEO was my core marketing strategy. Ensuring perfect onsite SEO is the key to people finding your website online.


I'm a tracking nerd. Everything should be tracked. I'm a strong believer in data driven decisions not the opinion of the biggest mouth in the room.


Built my first website a college forum and listing site in PHP, HTML & CSS. Now mainly work with WordPress to build user friendly websites.

Funnel Building

Every single online Ad should have a no distractions landing page with clear call to action and a follow-up sequence.


From Adwords, Bing to Google Merchant Store you can build businesses just from PPC when done correctly.

Social Ads

Building engaging audiences is the secret to social media. Anytime you buy follows or likes you are doing it wrong.


97% of people are not ready to buy when they arrive on a website. If you don't re-market to those website visitors you are throwing money away.

Email & CRM

Building an email list is one of the biggest assets a business has. My first online venture was building a 20k subscriber email list on a selected niche.


Agile enthusiast who approaches any work in an Agile way. Qualified in PMI-ACP, the PMIs Agile certification which covered XP, Kanban, FDD, Crystal. 


Project Manager Professional accredited by the PMI. Have also taught PMBOK in classroom setting preparing students for the PMP exam.

Scrum Master

Have held a Scrum Master qualification for over 5 years. Experience working in small to medium Scrum teams. Have also worked with Scrumban.

Digital Marketing

Hands on approach to digital marketing by creating a project management blog. One (skyscraper) post has 170 shares on Agile Tools & Techniques.

Want to know more about me? Check out my Instagram account