3 Year Strategy: To create a recognizable small business digital solutions brand by turning building better websites into a system and a product.
Mission: To radically change the way small business owners think about websites.
Ideal Client: Based in Perth that requires an information website to showcae their services to convert potential clients.
Differentiator: Marketing Insider willing to share all the secrets of website building agencies by telling business owners how the real information they need.
That one special way of doing things that your customer genuinely value:
We Know You (Case Studies):
Cost savings & security with AWS
Self-managed content updates
Easy to Find Info & Contact You
Keywords that rank on Google
A Better Way:
Built for Google
One of a Kind:
Product Driven approach???
No Maintenance Costs
Built with what you have
Simple 4 Step Process
Designed Better for Conversions
Designed for Google
Become an Authority
I read a fantastic ebook John Jantsch the creator of ducttapemarketing.com about marketing strategy. These are his lead magnets on his website but they are gold and can be used by any business as it all comes back to positioning.
I want to position myself as a person who builds better solutions for digital problems using simple lean processes.
Building Funnels (UX, Copywriting, CRM Integration)
Marketing Tracking (PPC, Google Analytics, FB, Retargetting)
Build Better Products
Build Better Teams
Agile Handbook for Senior Management eBook
Agile is how I work and plan on working on any project. It is the foundation for building better solutions for digital products. Even for building better websites, we don’t need a long drawn out project plan but work in iterations and reprioritize as we see fit.
My LinkedIn profile already backs up my experience but that should only be considered a reference. I want to have an ebook to refer people to when I work with them and they don’t understand Agile. It also beefs up my LinkedIn profile. Another point is that I already have 75% of the material from my project management blog just to curate and style it into a pdf.
Add to LinkedIn Profile as Publication to be seen as Authority in the Niche
Use it as an email magnet on PM-Training.net to build a list to upsell my future books on Agile
A traffic source for my latest agency attempt continual.delivery
The kickass content will help affirm this too.
I spent a whole day writing that ebook and thinking now does it help to set myself as an authority for creating better websites: NO. A great example of me copying somebody else without thinking it through. Still can use it on my LinkedIn and PM-Training website as a lead magnet.
Build Better Websites Expert
Instead, I need to focus on proving to people I’m an authority in building better websites:
Case Studies on Cost Savings, User-centred Websites
Pivoted from Hanging Doors to Kitchen Fitting
Kilmore Filled their order book for the year in 3 weeks
Lester Blades continued tech support
Signature Method to Build Better Websites
New Better Website + Frequent Comms + Targetted Traffic
Simple Lean Process to Build Better Websites
Start with What They Have: Brochures, Websites, Testimonials
Competitor Websites: 80/20 Rule Analysis
What Do People Search to Find Them: Keyword Analysis and Competitors
Define Their Value Proposition: Clear What They Do, What Information does a visitor need
Clear Calls to Action: Phone Number, Contact Forms, Lead Magnets
Write Copy: Keep it Simple but Informative, Project Examples, Testimonials
Review & Update: Feedback loop, Train how to make changes themselves
Strategy of Preeminence
Every interaction with clients I want to follow a strategy of preeminence coined by Jay Abraham.
The purpose of the Strategy of Preeminence is to do things better, differently, more meaningful for all who matter.
See yourself as the markets most prized advisor
The difference starts with your intention – you care – a commitment to empathy
Sell leadership in every communication
Give Information vs Advice – Being specific is extremely powerful
Here’s what you should do
Here’s why you should do it
Here’s how you should do it
Focus is clarity
Clarity gives Power
Clarity: It’s important for the client to define for themselves their biggest frustrations, challenges and opportunities
Ask questions so they can define how they want their business to operate
They either know where they are but don’t know where they are going or else not a clue where they are
Power gives Understanding
Ability and willingness to educate customers on what the real options are
Telling them what but without the why doesn’t bring confidence
The first thing is to articulate the biggest, clearest desired result people abstractly felt but never had clarified for them
Build on this with a strategy of action
Understanding gives Certainty
Position of hopefulness for the client
Gives the customer belief
Certainty gives Trust
Never put your interests above the clients
Buyers base decisions on absolute authoritative leadership
They want someone they believe will get them great results, outcomes, joy and less pain