About Me - ShaneDrumm.com

About Shane Drumm

Background: From small town in Cork, Ireland who enjoys travelling. Currently lives in Perth, Australia.

Services: Building local business websites and help them with their marketing. I approach any service with end user in mind and put myself in their shoes to figure out what they want.

Professional Career: Have worked the last 7+ years in roles as Agile Project Manager & Product Owner in eCommerce, Transit, Betting and Cloud Solutions.

Projects: Niche Website on project management pm-training.net, an Amazon FBA business selling a extra wide comfort bike seat, info ebook about email marketing called autoresponder independence.

Hobbies: Cycling, Triathlons, Running, Reading Productivity Books, Liverpool, Working on digital projects.

Qualifications: Honours Degree in Software Development & Networking, Masters in Media Design, Scrum Master, Project Management Professional (PMP) and PMI-ACP. Countless digital marketing courses.

Contact Me

USP: Approaches issues from the consumer view while being able to understand technical requirements and marketing opportunities.

Philosophy: Continuously learning and experimenting with strategies and setting goals in every aspect of my life from health to work to the latest project I'm working on.

Life Goals: Director of Product Management in a Fortune 500 Company, Sell a Digital Agency for 1M+, Complete an Ironman, Own 5% of Liverpool FC, Visit every 7 Wonder of the World.

Anybody who can help me complete any of my goals please reach out. 

Email: shane@shanedrumm.com

Phone: 0490 932 552

LinkedIn: https://www.linkedin.com/in/shanedrumm/

Instagram: https://www.instagram.com/shane.drumm/

I'm always looking for new opportunities, so please reach out if you think you have one!

My Skillset

Onsite SEO

At the start when I had no budget SEO was my core marketing strategy. Ensuring perfect onsite SEO is the key to people finding your website online.

Analytics

I'm a tracking nerd. Everything should be tracked. I'm a strong believer in data driven decisions not the opinion of the biggest mouth in the room.

Websites

Built my first website a college forum and listing site in PHP, HTML & CSS. Now mainly work with WordPress to build user friendly websites.

Funnel Building

Every single online Ad should have a no distractions landing page with clear call to action and a follow-up sequence.

PPC

From Adwords, Bing to Google Merchant Store you can build businesses just from PPC when done correctly.

Social Ads

Building engaging audiences is the secret to social media. Anytime you buy follows or likes you are doing it wrong.

Re-marketing

97% of people are not ready to buy when they arrive on a website. If you don't re-market to those website visitors you are throwing money away.

Email & CRM

Building an email list is one of the biggest assets a business has. My first online venture was building a 20k subscriber email list on a selected niche.

Agile

Agile enthusiast who approaches any work in an Agile way. Qualified in PMI-ACP, the PMIs Agile certification which covered XP, Kanban, FDD, Crystal. 

PMP

Project Manager Professional accredited by the PMI. Have also taught PMBOK in classroom setting preparing students for the PMP exam.

Scrum Master

Have held a Scrum Master qualification for over 5 years. Experience working in small to medium Scrum teams. Have also worked with Scrumban.

Digital Marketing

Hands on approach to digital marketing by creating a project management blog. One (skyscraper) post has 170 shares on Agile Tools & Techniques.

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