Background: From small town in Cork, Ireland who enjoys travelling. Currently lives in Perth, Australia.
Services: Building local business websites and help them with their marketing. I approach any service with end user in mind and put myself in their shoes to figure out what they want.
Professional Career: Have worked the last 7+ years in roles as Agile Project Manager & Product Owner in eCommerce, Transit, Betting and Cloud Solutions.
Hobbies: Cycling, Triathlons, Running, Reading Productivity Books, Liverpool, Working on digital projects.
Qualifications: Honours Degree in Software Development & Networking, Masters in Media Design, Scrum Master, Project Management Professional (PMP) and PMI-ACP. Countless digital marketing courses.
USP: Approaches issues from the consumer view while being able to understand technical requirements and marketing opportunities.
Philosophy: Continuously learning and experimenting with strategies and setting goals in every aspect of my life from health to work to the latest project I'm working on.
Life Goals: Director of Product Management in eCommerce Business, Found a Digital Agency, Complete an Iron-man, Own Shares in Liverpool FC, Visit every 7 Wonder of the World.
Anybody who can help me complete any of my goals please reach out.
Phone: 0490 932 552
At the start when I had no budget SEO was my core marketing strategy. Ensuring perfect onsite SEO is the key to people finding your website online.
I'm a tracking nerd. Everything should be tracked. I'm a strong believer in data driven decisions not the opinion of the biggest mouth in the room.
Built my first website a college forum and listing site in PHP, HTML & CSS. Now mainly work with WordPress to build user friendly websites.
Every single online Ad should have a no distractions landing page with clear call to action and a follow-up sequence.
From Adwords, Bing to Google Merchant Store you can build businesses just from PPC when done correctly.
Building engaging audiences is the secret to social media. Anytime you buy follows or likes you are doing it wrong.
97% of people are not ready to buy when they arrive on a website. If you don't re-market to those website visitors you are throwing money away.
Building an email list is one of the biggest assets a business has. My first online venture was building a 20k subscriber email list on a selected niche.
Agile enthusiast who approaches any work in an Agile way. Qualified in PMI-ACP, the PMIs Agile certification which covered XP, Kanban, FDD, Crystal.
Project Manager Professional accredited by the PMI. Have also taught PMBOK in classroom setting preparing students for the PMP exam.
Have held a Scrum Master qualification for over 5 years. Experience working in small to medium Scrum teams. Have also worked with Scrumban.
Hands on approach to digital marketing by creating a project management blog. One (skyscraper) post has 170 shares on Agile Tools & Techniques.