In 2016/2017 I took a career break and went freelancing. It was a terrible experience. My very last point is the only one you should read – this is the key to success.
So much stress trying to get clients, not worry about money, learn new skills etc. I did learn more in that year about myself and develop skills that you might never get an opportunity in my normal day to day job. I’m glad I got it out of my system and took the chance.
Meet Market Demand when Freelancing
Be warned though don’t just quit your job and expect to do the same thing for someone else. Ideally, I could have just went project management freelancing but unfortunately, this wasn’t the case. I did spend the first 3 months applying for PM jobs with no success. There was a demand for digital skills like website management, development, and marketing luckily enough in my spare time for the last 4 years this has been my hobby. Looking back I should have focused on providing services to what people wanted.
Local Businesses need Freelancers
After spending 3 months applying for PM jobs on Upwork with little or no success I resorted to applying for jobs on Gumtree. Originally would have seen this as cheating since they didn’t come through a marketing or email campaign because it wasn’t scalable but it turns out who cares its money and got to learn 10X more being actually onsite with clients. If I was starting over this is what I would do…
- Apply for small local gigs on Gumtree & Craiglist
- Put up FREE ads offering your services on Gumtree
- Put up posters in local supermarkets
- Join all local Facebook groups (People are constantly looking for recommendations for services – got my first SEO client from this)
Tell Everbody What You Do
Talking to people is easily the best way to get clients, got my first two month’s rent paid for by creating a Shopify website for the landlord. Then once my friends realized what I was doing they started tagging you in posts on Facebook and will try recommend you when they can.
Local Facebook groups are really good place for finding clients, when people do tag you just message the poster don’t bother commenting.
Trojan Horse Technique
For my first big client where I built two websites, managed a software upgrade project and provided SEO services the actual initial job was a data entry role. Before the interview research on the companies website and saw it wasn’t mobile optimized, no SEO, absolutely zero conversion optimization so I just explained what I could do for them instead of discussing what they advertised.
That first meeting was a recon mission trying to identify their pain points. Then took this information and got solutions/explanations for theirs concerns. Then at our next meeting I had a doc outlining what they could do and a demo of a basic Wordpress website. Once they knew I had the skills they needed they were happy that I could backup what I was saying. They didn’t request this I just went the extra mile and it paid off.
Get Paid to Learn
Originally, when pitching my services I knew high-level strategy, could talk the lingo and most importantly explain it to the owner what they needed to do to get the results they wanted. When I was implementing the strategy though they were lots of unexpected outcomes which couldn’t have been foreseen without actually doing it.
Before I was trying out strategies like the sky scraper on my blog which took crazy amount of time with zero ROI. I rationalized it as “learning” but it didn’t pay any bills. When I got clients I was implementing marketing strategies on their websites, learning what and where was suitable and most importantly getting paid for it.
This was probably the biggest learning point over the last year.
Upwork isn’t a Silver Bullet
In August signed up to a freelancing course that trained people to make 1K in 3 months. The course is a really good introduction to the various avenues to making money online and provides extensive training on each.
Upwork is great and has plenty of job listings but I received very little responses. Then like most people online I switched my focus to the next shiny thing – my project management blog and basically forgot about Upwork.
Now I know Upwork is just one possible work stream, should have focused on local ads & outreach.
If I was Trying Upwork Again
- Build up reviews and do jobs for penny on the dollar so could get my profile flagged as a “rising star”.
- Play the numbers game. With Upork you just need to commit to applying for 5-10 jobs a day for 2-3 weeks.
Get an Accountability Partner
The best thing about 3M1K was being part of a community of freelancers all chasing the same dream of financial freedom. The course has a Facebook group where they do Wednesday win Day, Friday Fail Day where members fill in people on what they are up which really helps. When you are part of the community it also gives you an opportunity to get an accountability partner someone in a similar situation as yourself who you can talk to. It can be a pretty lonely road freelancing.
Pick a Niche & Become an Expert
I kind of have the attitude I can do anything so really struggled with this but what really helped was trying loads of different things. Over the last year have done website development, process mapping, SEO, content marketing, Facebook marketing, graphic design, content writing, digital marketing consulting, teach project management, doing project management, PPC Adwords.
Know-How to Price Work
Nobody wants to underprice themselves and make sure they are getting what they think they are worth but being honest if you don’t have a few years experience or an extensive portfolio you can’t be charging top dollar and expecting to get away with it. There will be expectations and if you have the sales skills you should pitch high prices for high-value clients.
I started charging $30 per hour and last time priced $65 simply because my confidence has increased and got better at what I do. It didn’t simply double overnight. Went for $30 to $38.50 to $45 to $55 to $65. The reason it increased is that I was getting that from clients then for every new client I pushed the price up since…
- Knew I had the skills to deliver
- Had cash flow from other clients which put me in a stronger position to not need clients.
Here is a freelancing pricing guide I found online that I used to help price the various services especially since it was all new to me.
Freelancing Pricing Guide
Writing Freelancer Pricing Guide
|SEO writing (500 words):||$10 – $30|
|Email autoresponder (per email):||$25 – $100|
|Landing page copy (per page):||$100 – $300|
|Sales page copy (per project):||$500 – $2,000|
|Website copy (per page):||$50 – $300|
|Copywriter (1 hour):||$50 – $150|
Editing Freelancer Pricing Guide
|Basic editing (1 hour):||$30 – $60|
|Basic editing (per page):||$5 – $15|
|Content editor (1 hour):||$40 – $80|
Technical Web Freelancer Pricing Guide
|Web designer (1 hour):||$40 – $100|
|Web developer (1 hour):||$30 – $85|
|Graphic design (1 hour):||$30 – $75|
SEO Freelancer Pricing Guide
|SEO consulting (1 hour):||$50 – $200|
|SEO audit (per project):||$300 – $1,000|
|SEO work (per project):||$500 – $2,000|
|SEO retainer (monthly):||$250 – $1,500|
Coaching and Consulting Freelancer Pricing Guide
|Coaching (1 hour):||$45 – $100|
|Marketing Consulting (1 hour):||$50 – $150|
Social Media Pricing Guide
|Social media setup (per project):||$250 – $600|
|Social media audit (per project):||$300 – $1,000|
|Social media training (per hour):||$25 – $75|
|Social media management (per month):||$300 – $1,000|
|Social media consulting (1 hour):||$20 – $50|
Editing Freelancing Pricing Guide
|Podcast editing (1 hour):||$30 – $50|
|Video editing (1 hour):||$25 – $75|
|Photoshop editing (1 hour):||$20 – $50|
|Translator (1 hour):||$20 – $60|
Project Management Freelancing Pricing Guide
|Virtual Assistant (1 hour):||$10 – $40|
|Project Manager (1 hour):||$20 – $60|
WordPress Freelancing Pricing Guide
|WordPress installation (per site):||$500 – $1500|
|WordPress maintenance (monthly):||$100 – $250|
Pay Per Click Freelancing Pricing Guide
|Facebook ad campaign (per project):||$100 – $500 flat + 10% – 15% of client spend|
|PPC management (per month):||$500 – $2,000|
Never be Afraid to Follow-up
It’s happened at least a dozen times where get a phone call or email from a prospective client looking for a service. You talk them through the process/service, asking questions and try to identify their pain points. They sound extremely happy and confirm they will go with your services. Then never hear back from them again. I have spent all night up writing up contracts and proposals for dead cert clients only for them to fall through for some random reason to just them never following through
It’s extremely frustrating but just do not rely on a client’s business till the money is in your bank account.
Even though they never got back to me I still do follow-up either with email or phone which has converted one or two so never be afraid to follow-up. Best way to remember follow-ups s put a meeting or a note in your calendar to follow-up with them.
Sell, Sell, Sell
Nothing else matters.
80% of your time should be focused on getting more clients and upselling your services to your current clients. I think if I did this I would have been a lot happier cause you can start become selective, up your prices and take a lot of the stress of always worrying about money. Simply set goals of reaching out to people and follow it religiously.